Mexicat is the brainchild of Jorge Alvarez, who discovered raicilla while working in the tequila industry. He sees raicilla as the highest form of spirits distilled from agave. He sources small-batch agave spirits in Zacatecas, and sotol in Chihuahua.
Preserving traditional artisanal craftsmanship is a deliberate goal, both in sponsoring a craft agave spirit and in providing livelihood to Huichol artisans..
Alvarez prefers above-ground roasting. He believes that the absence of smokiness allows a more pure taste of the agave.